The Ministry of Economy and Labour is reminding the public about updated laws preventing the importation and sale of counterfeit goods in Bermuda.
Minister of Economy and Labour, the Hon. Jason Hayward, JP, MP, highlighted the importance of these changes, saying, "Counterfeit goods are not just a global problem; they affect our local businesses, consumers, and economy. The new Trade Marks Act 2023 and related regulations give Bermuda the tools to protect intellectual property and stop counterfeit goods from entering our market."
The new laws, which took effect on 1 August 2025, make importing for sale or selling counterfeit goods illegal in Bermuda. Counterfeit goods are fake items made to look like authentic brands without the owner's permission. They can include clothing, shoes, electronics, food, pharmaceuticals, etc.
The Trade Marks (Customs) Regulations 2025 allow Bermuda Customs to stop counterfeit goods at the border. Anyone caught importing or selling counterfeit goods may face fines, seizure of the goods, and even jail time.
"Buying fake goods for personal use is not illegal," Minister Hayward explained. "But bringing them into Bermuda to sell or make money from them is against the law. Even if someone unknowingly imports fake goods to sell, those items can be seized and the seller prosecuted."
Global research shows counterfeit goods are a serious threat. A 2025 study by the OECD and EUIPO reported that counterfeit goods accounted for nearly US$467 billion in international trade in 2021, with clothing, shoes, and leather items being the most affected. Counterfeiters are also using new technology to make fake goods harder to detect.
Minister Hayward added, "I urge businesses and the public to be careful and avoid counterfeit goods. By following the law, we protect our economy, our consumers, and our local businesses. Bermuda will take strong action to stop the sale of fake goods."
For more information on trade mark protection and the new regulations, visit www.gov.bm.